How to MOTIVATE the UNMOTIVATED

 

it's healthy to grow our own strengths

and rather than be intimidated by the

strengths of others

having worthy rivals instead of

competitors competitors are

other players we set out to beat but the

problem with

that is there's no finish line there are

companies that are desperately clinging

to their old business models

but this this marketplace you know if

you're not willing to pivot

the marketplace will put you out of

business wanna be happy

build a life not just a business hey

it's evan carmichael and this channel

was created to help you overcome

the number one challenge that is holding

you back a lack of belief in yourself

you watch these videos because you know

you're capable of more

you've got michael jordan level genius

at something so today let's live your

best believe life and learn

how to motivate the unmotivated with

simon sinek

enjoy

okay let's kick it off with rule number

one grow your strength

human beings we can't help ourselves but

compare ourselves to others

and comparison is is the deadliest thing

we can do to ourselves

because we will always come up short

it'll all it does is exaggerate all of

our insecurities

it's okay to enjoy other people's

success but you

let them live their lives and you live

your life oh and by the way

they're curating their social media

that's not really their life

um and so you're making decisions based

on how you feel based on their curated

things i know i've talked to so many

millennials i know somebody who's out of

work

really depressed and yet she goes and

does all these things so she has the

appearance of this amazing successful

life

and and so you met now she may be making

those decisions based on what her

friends

who knows what sort of weird twisted

exaggerated you know

circle of of depression this is forming

so

go back to the rules of the infinite

game your friends are there to admire

your friends are there to say god that

i'm so happy for them what are they

doing that i can learn from

i'll give you an example so we're all we

can all fall into this trap so

you know in my business uh authors and

speakers and folks like us we're all

comparing ourselves to each other and

sometimes it can get

silly and competitive and there was you

know sometimes i go on amazon and check

the rankings of

my books to see that there's that i

still have a job

and and now and then there was this one

author

who i hated for no reason he's very

smart his work's incredibly good he's

incredibly well respected

i respect him but i hate him and i would

check

the rankings of his books and when i was

ahead i'd be like yes

and when he was ahead of like right it

would drive me crazy i had this weird

abstract competition

same thing right social media happened

to be amazon rankings right

and i would check in all the time i'd

always check in mine his mind his nobody

else just mine and his

anyway we were uh i was at an event and

we were interviewed together on the same

stage

and the interviewer decided to let us in

introduce each other

so i went first i had to introduce him

and this is what i said i looked at him

and i said uh

you make me very insecure

i said because all of your strengths

are all of my weaknesses and every time

i see you do well

it just reminds me what i'm bad at

that's how i opened up he

he turned to me and he said funny i feel

the same way about you

and now we love each other because i

realized

that he's really good at what i'm bad at

so

by me getting to know him and really

learning to love him

i'm realizing i'm getting better at

those things and i'm taking more pride

in the things that i'm good at rather

thinking rather than thinking i have to

be good at everything he's good at

right so that that it's it's healthy to

grow

our own strengths and rather than be

intimidated by the strengths of others

rule number two be vulnerable okay so

let's be crystal clear

um uh what vulnerability is

actually requires strength to do it

requires unbelievable strength to

to to come into a meeting and say

i'm struggling with this covet thing um

i'm not sleeping and

and i and i and i fear that i'm not

there for you guys

and i'm not sure i'm not sure what to do

i mean that requires unbelievable

strength to be able to say that to

someone

and so and so i let us call it strength

to be vulnerable

not weakness to be vulnerable um if if

um if we are receiving feedback that

we're not being vulnerable

then maybe it's true and maybe um our

team

is is what they're really saying is

please lead us because we feel that

you're not leading us i mean i think

that's an indication

and if you don't know how to do it um

ask for

ask for help call people up and say i

know i need to do this and i don't even

know the first thing to do

and start small you don't have to go

crazy

and being vulnerable doesn't mean uh you

know

like you're talking to your therapist in

the in a meeting it doesn't mean

letting it all out it doesn't mean

broadcasting everything

um uh what it means is being honest

about the daily machinations

um it's totally fine for a leader to say

um i don't know what the future looks

like

um i have a vision um i think i know

what it takes to get there

but i know i can't do it alone i know

it's going to take all of us

um i think a very very easy dipping your

toe into vulnerability

uh uh is coveted you know

um to say i've never gone through

anything like this before

and i there's a side of me that's kind

of figuring it out as i go along and i

need your help and i need your patience

um you know to dip your it's an amazing

opportunity covert has has offered

because

nobody thinks you're weak saying i don't

know what's gonna happen

uh you they think you're being honest um

so i think you you need to start

experimenting

um and you need someone preferably in

the company who who you trust who can

give you guidance

in other words to call them up

afterwards and say how did that go

you know you know you need spies um to

say

is that being well received was i okay

yeah um and even to say out loud

i don't know how to do this i'm not good

at this i've i've never

i used to think vulnerability was stupid

and weak and i'm learning

that it's it's an expression of strength

and i'm going to experiment with it

simply saying that is a step to

being vulnerable to simply say i don't

know how to be vulnerable to the team

but i want to try because i know it's

important that's where i would recommend

starting

rule number three don't give up when i

was writing

leaders eat last um

i got to the point where i couldn't do

it it was

it was too difficult i i couldn't i

couldn't organize all the information it

was just too complicated i

i couldn't do it and i'd been trying for

months i've probably missed multiple

deadlines

and i was sitting at my computer and i

decided that i had to give up i couldn't

do it

and so i got up and went for a walk and

i was literally planning

my exit um i was going through the steps

i was going through the checklist of

quitting

i knew that i have to give my advance

back to the publisher because

technically i'm in breach

um i knew that i would be humiliated

but i was preparing myself for it and

that i would get over it

i was also rationalizing that it was

okay to quit i told myself

there are thousands ten thousand books

published every single year

no one will miss this one book

and i literally went through the steps

to prepare myself

for what i had to do to quit i'm not

sure why i did this

but i called a friend of mine who at the

time was in the air for special forces

and i don't even think i said hello when

he picked up the phone

i simply asked the question what do you

do when you can't complete

the mission and as is his habit

he just started telling me a story he

was a

helicopter pilot and they had a mission

in afghanistan

that was um a suicide mission all the

intelligence

showed that the air defenses were just

too great

and none of them were gonna come out

alive um

and it wasn't gonna be one of those kill

hitler missions where

we're all gonna die but we'll kill

hitler this is like we're all going to

die

and the mission will also fail and he

was preparing his helicopter

for this mission and his wingmen turned

him and said

what do we do we've got wives we've got

kids

do we refuse to go what do we do

and my friend turned him and he said

this is what we signed up for

we go he asked me he said

is this book more or less powerful than

start with why i said the

research has impacted me greater it's

it's more powerful he says all right i'm

going to tell you a funny story

before i met you i'd become

disillusioned with the air force and i

was going to quit

and i found this cookie little book

called start with why and it completely

re-inspired me

and i decided to stay and i'm a better

leader now than i than i was before

because of that book and if you're

saying that this book

is more powerful than the first one then

we need this book he said this is what

you signed up for

you have no choice

clearly his mission was scrapped

at the last minute the underlying

message of

this is what you signed up for you have

no choice wasn't a mean message the

underlying message was

and i will be here with you the

underlying message was no matter what

you can call me at any time i've got

your back.

and that's the important part i turned

around went back to my desk and finished

writing that book

not that night i mean it took me months

but

but i never thought of quitting ever

again as soon as i knew

that someone was there someone had my

someone had my back rule number four be

the idiot the reality is i'm an idiot

like and i'm not being i'm not being

flip about it like i don't understand

very complicated things

and so i ask a lot of questions so that

the person who's telling me something

complicated

who's talking in terms as if i

understand them sure finance or

neuroscience i don't know what you're

talking about right and i ask enough

questions just so that i understand it

so is what you're saying this no that's

what i'm saying well what are you so

i i we're most i mean i'll give you a

perfect example so

a long time ago i had a client they were

a uh public company

and uh they brought me on

um to do some work for them but the

the they invited me to sit in on a

meeting

from the consultant that they had hired

um

and so all the c-level executives and me

and this consultant was giving a

presentation about something wrong this

is junior marketing

this is when i had my little marketing

company and every all the ce level

executives sitting there nodding and

taking notes on the on the you know on

the powerpoint that they had printed up

in front of them and i had it as with as

well and i didn't understand a freaking

word of it yeah

right i was like looking around like

yeah i'm r

and i and so i'd raise my hand and say

i'm really really sorry

i know i'm the only person in this room

without an mba but

this doesn't make sense like you say a

plus b equals c but

based on your logic a plus b equals d i

can you just say it again please i'm

really i'm really sorry to slow the

meeting down everybody

you know and you could see the

consultant getting frustrated with me

and would try and explain it again i

said i'm

so sorry and one by one all the c-level

executives

said yeah i don't understand it either

now if the idiot hadn't spoken up

yeah and said i don't understand they

all would have nodded their heads yeah

for fear of looking stupid because they

don't understand

yeah and it would have they would have

paid a lot of money for a document they

didn't understand

and they would never have used it would

have sat on a shelf um

and it's it's because i'm i'm okay being

the idiot like

that's why i'm not being flipped i'm

okay everybody in the room going ugh

because i have to ask questions until i

understand it but the reality is is once

i can get

to the point where i understand it i can

get it so simple that i understand it

and i can say it in simple terms that

means other people understand it too

yeah yeah so it's there's a lot of value

being the idiot

also if you want to have more

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skill to hold your opinions to yourself

until everyone has spoken

does two things i would rather take the

risk of walking out

knowing that i might get moved in a way

that i've never experienced before

more than just going to have a nice

night out and see something that i know

is good

successful measurement successful

recognition is not just for the steps

you take

it's not just for the effort it's that

the effort you exerted moved us

closer to where we're trying to get to

rule number five inspire people

i don't think you can motivate the

unmotivated i don't think you can

motivate people people either are

motivated or unmotivated i think you can

inspire people um

and uh and you know you can motivate

people with

sticks and carrots you know offer them

bounty or threatened punishment

and you'll get behavior that you want is

there loyalty is there love absolutely

not

usually when people are unmotivated it's

not necessarily them

it might be the situation they're in

maybe they don't belong in the culture

maybe they feel unseen or unheard maybe

they're scared maybe they're unprepared

so we we have to you know when

somebody's unmotivated let's not label

them as unmotivated first

what are the 20 other things that it

could also be

let's start there now are there some

people in the world who are unmotivated

absolutely you hired them which means

you bear some responsibility

if it's if it's time to transition them

to help them find another place where

they're going to be a better fit we

can't yell at them and call them stupid

unmotivated and push them out the door

we have to bear some responsibility we

hired them and if we made a mistake and

hired somebody who's a bad cultural fit

then we have to take care of them and

help them transition to somewhere where

they're going to be

a better fit i think that you know if we

only focus on motivating people and

that's a factor

then you're only going to get very

finite thinking an excessive amount of

motivating things like hit this number

get this bonus

you'll get a motivated employee pool

that doesn't care about about each other

might stab each other in the back

and eventually will take a better job

somewhere else we have to inspire people

we have to give them that sense of cause

and vision that their work is worth more

we have to make them feel like they

matter and feel like they're seen and

heard and understood

and what ends up happening is those

people are not only more vote motivated

and inspired but if they're offered a

better higher paying job someone else

they turn it down because it's not just

about the bonuses and the money it's

because they would rather be here with

these wonderful people

rule number six have worthy rivals what

i recognized was so often in business we

have these competitors

sometimes on our own teams that we want

to beat them we've all had the

experience where

one of our colleagues got a promotion

and we got upset we got angry

we got angry at somebody else's success

think about that for a second

why couldn't we share in the joy right

what is it about them that's being

revealed in us

that's the problem right and so having

worthy rivals

instead of competitors competitors are

other players we set out to beat

but the problem with that is there's no

finish line

and so if we're obsessed with beating

the other company

then at some point sure you're ahead in

whatever metric you chose

until when right at what expense at what

cost

uh that's not sustainable but rather the

other players inside our industry

outside our industry on our own teams we

can choose our own worthy rivals

their strengths reveal to us our

weaknesses and by having our weaknesses

reveal to us it means we have the

opportunity to grow and improve

and the infinite game at its core is

basically a game of constant improvement

and so our worthy rivals reveal to us

our weaknesses

and our opportunities to improve rule

number seven love what you do

that to me is madness everybody

the vast majority should get to wake up

and say i love my job it is a right

it is a god-given right that we should

love where we work

and we should demand it we should demand

that our leaders provide an environment

in which we want to come where we want

to care about each other where we feel

safe

to express our vulnerabilities and our

fears and our concerns that we're open

to correction and discipline and

feedback that we're not defensive

because we know that it's being given to

help us improve and grow and we want to

improve and grow

and in turn we will help others improve

and grow because when we feel safe

when we feel that our leaders

care more about us than a number

they care more about our lives

and our confidence and our joy and our

skill set more than some short-term gain

that they care more about our priorities

than the priorities of some

disinterested external constituency

then we will respond in kind and we will

offer our blood and our sweat and our

tears and we will make sacrifices of all

kinds

to see that our leaders vision is

advanced and that this company continues

to thrive

not for them for ourselves it becomes

deeply personal

it becomes something we love

contributing to i talk about it all the

time

working hard for something we don't care

about is called stress

working hard for something we love is

called passion

and i'm tired of listening to ceo saying

we only hire passionate people

what you don't even know what that means

how do you know that they're passionate

for interviewing and not passionate for

working

you know every person on the planet has

passion

right we just don't all have passion for

the same things give me something to

believe in

give me something to believe and give me

the opportunity to contribute to

something

allow me to make mistakes and try again

and you'll have passion up the wazoo and

rule number eight the last one before a

very special bonus clip is allow

positive disruption this is one thing i

got wrong

in my book which is i said that most

leaders

will either experience an existential

flex once

maybe twice sometimes never in a career

i never expected that every leader would

be facing it simultaneously

but the principles are still are still

the same whether we're all going through

it together or not

um which is it's not about the daily

flexibility of business this is profound

180 degree strategic shift

[Music]

i'll give you my favorite example um in

the late 1970s

uh apple's already a successful company

they've already come up the success of

the apple one the apple ii steve jobs is

already a famous ceo

and understand apple had a just cause

they had a

vision a very clear vision which is they

wanted to empower individuals to stand

up to incumbent

uh uh power they wanted to empower

individuals to stand up to big brother

this revolutionary spirit

and if you remember um uh that's what

they that's what they stood for right

the computer revolution they were one of

the leaders of the computer revolution

um uh and jobs and a few of his senior

executives

um as executives do went and visited

another company and they got a tour of

xerox

xerox park which is xerox's r d division

and xerox showed them something they

invented

called the graphic user interface

which allowed a computer user to click

a mouse uh and move a cursor across a

desktop

to use icons to work the computer

now this is a profound technology

because prior to that you had to learn a

computer language

so driven by the the idea that one day

an individual be able to compete against

a corporation

job jobs sees this new technology

and goes back to his team and says we

have to invest in this graphic user

interface thing he sees it as a leapfrog

technology

to advance their vision

and one of the leaders who was there

that day said we can't

we've already invested millions of

dollars and countless man-hours in a

completely different strategic direction

if we go down that path

we will blow up our own company to which

jobs

actually said better we should blow it

up than someone else

well that decision led to the macintosh

a computer user operating system

so profound that the entire software of

windows is designed to act like a

macintosh

and the reason a computer is now

household appliance

was because of their willingness to make

that profound strategic shift

and so the reason uh leaders usually

don't make

an existential flex is because they're

too afraid of the short-term losses

they're too afraid of of the disruption

even if they sometimes see it as

necessary

one of my favorite examples of a failure

uh was blockbuster

blockbuster was the only significant uh

national video rental chain uh you know

they were the 800 pound gorilla

and this uh little company called

netflix showed up

and saw the rise of the internet and the

potential for streaming in the future

the technology wasn't quite there yet

but everybody knew it was coming

but they started experimenting with an

entirely new business model called

subscription

and if you remember you could get the

dvds and keep them for as long as you

wanted

and then send them back and the ceo of

blockbuster at the time went to the

board and said i think we really need to

experiment with subscription

and the board would not allow him

because the company made twelve percent

of their revenues

from late fees they were so afraid to

give up twelve percent of revenues

that they literally committed an act of

suicide blockbuster doesn't exist and

netflix is determining the future of

television and movies now

the the they will say the internet put

them out of business nonsense they put

themselves out of business

and so we're seeing that right now in

cobit as well

there are companies that are desperately

clinging to their old business models

but

this this marketplace you know if you're

not willing to pivot

uh the marketplace will put you out of

business and so we're seeing

wonderful uh uh disruption happening

positive disruption taking advantage of

covid to make changes they see it highly

necessary

where they may not have made these

changes prior because they were just too

afraid

now i've got a special bonus clip that i

think you're going to enjoy but before

that it's time for the question of the

day i want to know what was your single

biggest

takeaway from this video and your plan

of action for the next week

when you watch a video and you get

motivated the sign says you have a 35

chance of following through that's not

enough but when you write down what time

what place and how you're going to

actually take action on it

you jump to 91 chance of following

through and when you have public

accountability and you commit

to other people that you're gonna do it

it jumps to 95 percent that you will

follow through so i want that for you

believe nation i want to know your

single biggest takeaway from this video

and your plan of action for the next

week put it down in the comments below

so i can celebrate you when my career

was just getting going

uh and i was a speaker uh

which by the way was not my chosen

career i fell into it

um uh there is a a i forgot the name of

the organization i think it's called the

meeting planners association of america

something like that where basically all

the people from all the corporations and

conferences

who hire the speakers like that's their

job they have their own conference

and so to get invited to this thing is

like

it's like american idol like yeah like

if you do well

you get a career for the rest of your

life because everyone in the room will

want to hire you for their conferences

for the rest of years

and if you if you bomb they all know who

you are and you will have no career

right like that's mm-hmm i was like

i've done this a bunch now i'm you know

i'm relaxed on stage now

you know i got this you know and like

this is one of those events that makes

every speaker nervous

and uh and it's in this cavernous

place ironically it was like the worst

venue it was like

it echoed so you'd stand on the stage

talking you could hear yourself

anyway during my talk i'm doing start

with why it's back in the early days

i got this you know done this a million

times and

don't know what happened i lost my train

of thought okay

i i know this i've been through this

from before so i went quiet

you usually find my place and then i

pick up again like i know how to do this

i've lost my train of thought before

i went quiet and nothing happened like

nothing

came into my mind i had nothing and

now i panicked and as soon as the panic

sets in

now now all rational thought disappears

and now i start sweating

and my heart starts pounding and i got

nothing i got

nothing and i look at my pad and i look

at the audience and i look at my pad and

i look at the audience

and then i turn to them and say have you

ever had that

feeling where you forget what you're

talking about

and everything collapses your hearts and

your stomach your

heart's pounding you start sweating your

hands get clammy

and sheer panic and they're all smiling

i said

i'm having that right now i said

i said and i gotta tell you it feels

fantastic i said because i do this so

much

sometimes i forget to be present and i

said right now

i feel completely alive i said i feel

totally present

and totally with this it's as much as i

is as crazy it is

this is amazing i said

okay i need someone's help can somebody

please tell me what i was just talking

about because i do not know what i was

talking about

and they all erupted in applause i got

more applause for that

than for the actual speech

but the point is the point is

is is that in every civ

in every cloud there is a silver lining

in everything that happens to us

there is goodness

[Music]

if you want some epic simon sonic

motivation check out the video right

there next to me i think you'll enjoy it

continue to believe and i'll see you

there vision

is an internal thing right it is the

world that you want to live in

right jobs was the rebel and he always

was

against big business right